Asmodee Group, the world leader in board games, has unveiled a new brand: Asmodee Kids . The goal is to adapt its most iconic games to make them more accessible to children, while retaining the essence and mechanics that make them a hit with adults.
🎯 What is Asmodee Kids?
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A range dedicated to younger players, designed for short games (maximum 30 minutes).
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The games are reworked in collaboration with child development specialists and tested in schools or community settings to ensure they are enjoyable, educationally relevant, and age-appropriate.
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The goal: to offer “screen-free” gaming experiences that promote family play, creativity, social interactions, and the development of skills such as concentration, adaptability, and emotional intelligence.
Asmodee Kids will release several games starting in late 2025 and early 2026 :
| Tittle | Expected launch date |
|---|---|
| My First Unlock! | September 2025 |
| Splendor Kids | October 2025 |
| Dixit Kids | January 2026 |
🔍 Why this “Kids” shift?
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Asmodee is relying on research carried out as part of its Game in Lab program showing in particular that board games can have cognitive and social benefits: improvement of concentration, reading or calculation skills in children, better behavior management, etc.
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According to Thomas Koegler, CEO of Asmodee, “board games are more than just entertainment.” They allow children to develop useful skills while sharing a moment with their parents.
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Benoit Forget, head of Asmodee Kids, explains that this launch is designed as an “entry point” into the world of board games, adapted to the development of children, while remaining fun and social.
✅ In summary
With Asmodee Kids , Asmodee is taking a step forward to make its most popular games more accessible to younger players. Shorter games, adapted themes and mechanics, tested with specialists and in the field: all the ingredients are there to appeal to families, schools, and anyone who wants to introduce children to board games in a fun, constructive, and shared way.
