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Hasbro Selects Gamefound to Relaunch Asara Franchise

Polish crowdfunding platform Gamefound, a competitor to Kickstarter and BackerKit in the board game space, has just landed a major client: Hasbro. The toy and board game giant will launch its first project on the platform next September. This collaboration could mark a turning point in the crowdfunding landscape.

Gamefound, which has experienced meteoric growth since its launch in 2022, is attracting more and more board game creators and publishers. The fact that a heavyweight like Hasbro has chosen to work with this young platform is a strong sign of its potential. Hasbro, which already had its own crowdfunding platform, Haslab, is looking to broaden its horizons and reconnect with board game fans.

https://www.polygon.com/24215341/asara-gamefound-campaign-hasbro-avalon-hill

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